Cadence
Naming and positioning for a Series A fintech.
Brand Consultant
Independent brand strategist. I help founders say what they actually do, in words their customers already use.
Two weeks to a message your whole team can repeat without a deck.
Name, voice and visual direction, delivered with usage guidelines.
Homepage and key pages rewritten around what customers actually search for.
Naming and positioning for a Series A fintech.
Full identity for a Madrid coffee roaster, now in 14 cafés.